An augmented reality app to support Mójate-Busti Zaitez campaign.
On the second Sunday of the month of July, the Get Wet - Busti zaitez Campaign for Multiple Sclerosis is celebrated in numerous swimming pools and beaches in Euskadi, organized by the Basque Eugenia Epalza Multiple Sclerosis Foundation. El Mójate - Busti zaitez is an action to raise social awareness and solidarity with people who suffer from Multiple Sclerosis in which everyone can participate freely and free of charge.
A campaign that tries to raise awareness and inform society about the problems presented by this incurable disease, which also affects young people, as well as obtain funds to improve and finance rehabilitation services for people with MS in the Multiple Sclerosis Centers in the Basque Country, necessary to improve their quality of life.
The campaign image designed by Kukuxumusu is one of the most particular elements that characterizes all the campaign's merchandising material, intended to raise funds.
Virtualware is committed to solidarity with the group of people with MS through the Eugenia Epalza Basque Foundation, providing an augmented reality application to support the Mójate - Busti zaitez campaign.
The design of the t-shirts is a friendly elephant playing with some penguins in the water that comes to life thanks to augmented reality technology. The application available in the Play Store allows users to point at the elephant to discover a fun animation of the animal and the water, which also allows them to capture a photograph with the shirt on to share on social networks using the hashtag # Mojate 2015.
http://www.Mojate.net/
The app is aimed at people who have supported the campaign by purchasing the t-shirt at the numerous beaches and swimming pools, mainly in Euskadi.
It is very simple to use:
1. Put on the t-shirt with the elephant design
2. Point the device's camera at the elephant
3. Discover animation in augmented reality. Be careful you get wet.
4. Capture a photo
5. Access the image gallery on your mobile
6. View your photo and share it on social networks with the hashtag # Mojate 2015
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